Traditional marketing focuses on the masses, treating everyone the same.
Guerrilla marketing treats everyone fairly and justly by treating everyone differently.
Guerrilla marketers come to understand and practice win/win relationships.
Guerrilla marketers think about their prospect’s behavior and how to best relate with them. If you, the marketer, have a High D temperament, but your prospect is a High C, your marketing “output” is naturally different that your prospects “input.” You tend to be direct, to the point. You want to move through the process and get it finished so you can move on. Your High C prospect wants details, details and more details. The High C wants time to think through the details, ask questions and insure he gets good answers.
If haven’t taken a DISC assessment in the past year and would like to learn more about your temperament, email me at Danny@DannyLSmith.com for a link to a free online DISC.
Danny L. Smith
“The top 1% of successful entrepreneurs build themselves ahead of their business.”