22 of the Many Roadblocks to Successful Marketing (and getting money in the bank)

1. Lack of understanding of differences in marketing and sales

2. Uncertainty regarding next steps

3. Difficulty maintaining momentum

4. Difficulty following-up with clients (you need a system)

5. You don’t know your Competitive Advantages

6. Behavioral Characteristics (see this link)

7. Procrastination (marketing’s most deadly enemy)

8. Lack of comfort charging for one’s services

9. Not knowing how to ask for business (yes, asking for business is marketing)

10. Perfectionism or Getting ready to get ready

11. Lack of credibility (or so you think?)

12. Fear of not being successful

13. Fear of being too successful

14. Unsure about your own characteristics as it relates to sales and marketing strengths and weaknesses

15. Not knowing how to talk about one’s business.

16. Inability to deal with rejection

17. Absence of methods, skills, approaches for working with clients

18. Fear of public speaking

19. Difficulty balancing service delivery with marketing

20. Absence of goals and a system for accountability

21. Lack of a written Marketing Plan of Action

22. Lack of a Marketing Calendar

And this is just the 22 list!

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